What is Search Engine Optimization or SEO?

SEO

Search Engine Optimization is the method of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine responsive elements into a website. A winning search engine optimization operation will have, as part of the development, carefully choose, applicable, keywords which the on-page optimization will be planned to make important for search engine algorithms. Search engine optimization is divided into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

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On-Page SEO Checklist:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
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